Resources / Guides
In-depth strategy frameworks and original research. Each guide is designed to be read, applied, and revisited.
How to help buyers make good decisions. A four-stage framework (Prospecting, Discovery, Evaluation, Commit) with the Pain Ladder, stage gates, and AI-assisted preparation at every step.
A complete system for B2B SaaS marketing: positioning, demand generation, campaign measurement, sales alignment, and the product-led growth flywheel. Includes the Bets-to-Story execution framework.
Original research extending Anthropic's labor market study to eight marketing roles. Displacement risk vs. augmentation upside, scored on two dimensions with data from Duke CMO Survey and O*NET.
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