Resources / Guides

Marketing Guides

In-depth strategy frameworks and original research. Each guide is designed to be read, applied, and revisited.

Guide

The B2B SaaS Sales Funnel

Four stages from prospecting to close. The Pain Ladder discovery framework, stage-gate qualification, PAUSE objection handling, AI-assisted prompts, and a deal qualification scorecard.

Outcome Marketing Guide
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The SaaS Marketing Playbook

A five-chapter system for B2B SaaS marketing: positioning, demand generation, measurement, sales alignment, and compounding growth. Built on the Bets-to-Story framework.

Outcome Marketing 20 min read
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AI Displacement and Augmentation in Marketing

Eight GTM roles scored on displacement risk and augmentation upside. Draws on the 2026 CMO Survey, Anthropic Economic Index, Brynjolfsson Canaries study, and the Jevons-paradox counterview.

Outcome Marketing 15 min read
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