Fractional CMOs for B2B Technology & SaaS

A fractional CMO gives your company senior marketing leadership without a full-time hire. The practitioners below have built and led marketing functions at B2B technology companies — positioning, demand generation, sales-marketing alignment, and customer lifecycle. They share a common methodology, so the strategy stays with your company when the engagement ends.

Each practitioner brings a different set of industry expertise and functional strengths. Talk to an advisor about which one fits your stage, your market, and your goals.

Neil Anderson

Denver, CO

Fractional CMO · Neil.Marketing

SaaS Professional Services Technology Demand Generation Sales-Marketing Alignment Revenue Growth

30+ years in B2B marketing. Designs and executes scalable demand generation and revenue growth strategies for SMBs. Specializes in aligning marketing and sales, optimizing funnel performance, and accelerating growth through data-driven decision-making across SaaS, professional services, and technology industries.

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Angus Robertson

Los Angeles, CA

Fractional CMO · Lifecycle Operators

SaaS Go-to-Market Strategy Demand Generation Digital Marketing

CMO and author of Outcome Marketing with 25+ years scaling B2B SaaS companies from $1M to $100M+. Builds the full growth system — positioning, demand generation, sales-marketing alignment, and customer lifecycle — so marketing generates predictable pipeline. AI-forward operator who deploys AI across GTM workflows.

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Beth VanStory

Washington, DC

Fractional CMO · Thinkout

Professional Services E-Commerce Market Research Branding & Messaging Digital Marketing

A fractional marketing leader and coach who establishes unique positioning and messaging that breaks through. Combines a general manager's financial acumen with the creativity of a startup leader to drive high-octane marketing and business strategies for metrics-driven growth. B2B and B2C experience.

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Mariya Delano

New York, NY

Fractional CMO · Kalyna Marketing

SaaS Cybersecurity Market Research Marketing Analytics Customer Journey

Builds customer-driven marketing that audiences love and executives trust. Specializes in cross-channel motions for scale-ups in the $10–20M ARR range, aligning stakeholders and partners to win market share in crowded markets. Causal forecasting, operational discipline, and smarter channel mix design.

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"Outcome Marketing gave us a practical framework, helping ARPEDIO become recognized as a leader in a new market category for Account-Based Selling technology. It also helped deliver a predictable and scalable pipeline, enabling us to reach +200% revenue growth years in a row."

Ulrik Monberg Founder & CEO, ARPEDIO

Ready for senior marketing leadership?

One conversation. No commitment. Talk to an advisor about which fractional CMO fits your business.

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Learn more about fractional CMO services · About the Network