SMB CEOs cycle through agencies, freelancers, and internal hires without a system underneath. Marketing resets every 12 months. Pipeline stays unpredictable. We built Outcome Marketing because we saw that pattern too many times.
Angus Robertson
Neil Anderson
The Foundation
During the pandemic, Angus Robertson, Neil Anderson, and Brad Whittington wrote down what they had learned from decades of B2B marketing — and the mistakes they made along the way. The result was Outcome Marketing, a methodology for connecting marketing spend to revenue in companies where the connection was never clear.
The book became the foundation for what followed: a practitioner network, a marketplace, and AI-accelerated tools that deliver the methodology at scale.
The System
Every company has a finite number of conversations that matter. The Conversations to Own framework identifies the four that connect identity to execution — and makes sure marketing and sales are aligned on each one.
A structured way to listen for the patterns behind stalled growth. It's how every discovery conversation starts. See the full diagnostic.
A 90-minute workshop that aligns executives on which products, markets, and motions to prioritize — before any marketing begins.
The delivery arc. Setup builds the foundation. Execute generates pipeline. Scale compounds what works. Read the methodology.
The strategic layer. Four conversations that connect your company identity to marketing and sales execution.
"Outcome Marketing gave us a practical framework, helping ARPEDIO become recognized as a leader in a new market category for Account-Based Selling technology. It also helped deliver a predictable and scalable pipeline, enabling us to reach +200% revenue growth years in a row."Ulrik Monberg, Founder & CEO, ARPEDIO
The Network
Outcome Marketing is not a staffing agency. It is a network of fractional CMOs, CXOs, agencies, and freelancers who operate at the same level and stay engaged beyond individual engagements. Practitioners refer work to each other, pressure-test each other's strategies, and maintain relationships with clients long after an engagement ends.
The economics are practitioner-first. Practitioners capture value directly — not through platform fees or revenue shares that erode their rates. The methodology is the connective tissue, not a franchise model.
For CEOs, this means access to a curated network where every practitioner works within the same system. For practitioners, it means a community that grows with you — and deal flow that comes from reputation, not cold outreach.
Our practitioners work with HubSpot, Anthropic, Cloudflare, Google, and other platforms across the B2B stack.
When you work with Outcome Marketing, the methodology stays with your company. You are not starting over every 12 months. Your practitioner builds a system that transfers to your team — so when the engagement ends, the pipeline does not.
"As a startup with limited resources, we relied on Outcome Marketing to guide our go-to-market and digital strategy so we could quickly exceed $1M in revenue."May Huang, Founder & CEO, DodiHome
If you are a fractional CMO, CXO, or specialist who wants methodology to work within, a community to grow with, and economics that respect your value, the network is open.
Whether you are looking for marketing leadership or looking to provide it, it starts with a 30-minute discovery call.
Talk to Advisor