What does the Digital Marketing Assessment cover?

The DMA compares your company against up to 4 direct competitors across 8 sections: company momentum and scale, positioning and conversion strategy, site performance, organic keyword strategy, paid strategy and competitive targeting, domain authority and backlink profiles, AI visibility (AEO), and a strategic synthesis with prioritized recommendations. The initial automated report is delivered within hours. The final report with practitioner-authored synthesis is delivered within 48 hours.

How is this different from a free tool like SEMrush or Ahrefs?

Free audit tools give you your own data. The DMA gives you competitive context — your data benchmarked against up to 4 competitors across the same metrics. It also includes sections that free tools don't cover: side-by-side positioning analysis, AI visibility testing across ChatGPT, Perplexity, and Claude, and a strategic synthesis written by a senior practitioner who interprets the data and prioritizes what to act on.

What happens after I receive the assessment?

The report is yours. Some companies take the recommendations and act on them internally. Others use the assessment as the starting point for a deeper engagement — typically a GTM Blueprint that builds the positioning and messaging foundation the assessment revealed was missing. B2B executives can schedule a 30-minute review session with a senior OM practitioner to discuss the findings.

What is AI visibility and why does it matter for my business?

AI visibility measures whether your company appears when buyers ask AI assistants about solutions in your category. B2B buyers increasingly use tools like ChatGPT, Perplexity, and Claude to research solutions. If your company doesn't surface in those responses, you're invisible in a growing part of the buying journey. The DMA tests your AI visibility against your competitors and identifies the signals that determine whether AI systems can find and accurately describe your company.

Digital Marketing Assessment for B2B Companies — $95

What You Get

Competitive intelligence that used to take weeks

Competitive analysis

Your digital presence compared against up to 4 direct competitors. Traffic, keyword footprint, domain authority, paid strategy, and positioning — side by side.

Channel audit

Where you're visible, where you're absent, and where spend isn't returning. Organic gaps, paid blind spots, and the review sites and AI platforms where you don't exist yet.

Prioritized recommendations

Three specific actions ranked by impact. Not a list of everything you could do. A short list of what matters most, with enough context to act on each one.

How It Works

Two stages. One report.

The DMA is delivered in two stages at the same URL. Both are yours to keep.

Stage 1: Automated data

Submit your company URL and up to 4 competitors. Within hours, you receive your competitive snapshot: traffic, keywords, paid signals, site performance, backlink profiles, and AI visibility — all benchmarked against your competitive set.

Stage 2: Strategic synthesis

A senior OM practitioner reviews the data, curates the insights, and writes the strategic synthesis. The final report includes prioritized recommendations and the questions worth discussing. Delivered within 48 hours.

Example Report

AI visibility is part of the assessment

The DMA includes an AI Engine Optimization (AEO) section that tests whether your company surfaces in AI-mediated search. ChatGPT, Perplexity, Claude — if buyers are asking AI assistants about solutions in your category, this section shows whether you exist in those answers.

DMA report example — AI visibility test showing how five competitors surface across ChatGPT, Perplexity, and Claude

The full report covers 8 sections: Momentum, Positioning, Site Performance, Organic Strategy, Paid Strategy, Authority, AEO, and Synthesis. View a complete example report.

Why This Exists

Competitive intelligence without the barrier

A traditional marketing audit can cost $5,000 or more, and take weeks. The DMA delivers competitive intelligence for $95 and 48 hours. It's not a replacement for a full engagement. It's the starting point — the assessment that surfaces gaps and makes the next conversation specific instead of speculative.

For many companies, the DMA is the first step. The assessment surfaces where they stand. The conversation that follows determines what to do about it. Some companies take the recommendations and execute internally. Others move into a GTM Blueprint to build the positioning foundation the assessment revealed was missing.

Frequently asked questions

The DMA compares your company against up to 4 direct competitors across 8 sections: company momentum and scale, positioning and conversion strategy, site performance (Lighthouse scores), organic keyword strategy, paid strategy and competitive targeting, domain authority and backlink profiles, AI visibility (AEO), and a strategic synthesis with prioritized recommendations. The initial automated report is delivered within hours. The final report with practitioner-authored synthesis is delivered within 48 hours.
Free audit tools give you your own data. The DMA gives you competitive context — your data benchmarked against up to 4 competitors across the same metrics. It also includes sections that free tools don't cover: side-by-side positioning analysis, AI visibility testing across ChatGPT, Perplexity, and Claude, and a strategic synthesis written by a senior practitioner who interprets the data and prioritizes what to act on. The difference is the layer between data and decision.
The report is yours. Some companies take the recommendations and act on them internally. Others use the assessment as the starting point for a deeper engagement — typically a GTM Blueprint that builds the positioning and messaging foundation the assessment revealed was missing. If you're a B2B executive, you can schedule a 30-minute review session with a senior OM practitioner to discuss the findings and determine next steps.
AI visibility measures whether your company appears when buyers ask AI assistants about solutions in your category. B2B buyers increasingly use tools like ChatGPT, Perplexity, and Claude to research solutions before they ever visit your website. If your company doesn't surface in those AI-generated responses, you're invisible in a growing part of the buying journey. The DMA tests your AI visibility against your competitors and identifies the signals — structured data, review presence, content quality — that determine whether AI systems can find and accurately describe your company.

See where you stand. Then decide what to do about it.

Competitive analysis, channel audit, and prioritized recommendations. Delivered in 48 hours.

Get Assessment — $95

Digital Marketing Assessment — $95