Section 01
How big are they and are they growing?
Employee count and organic traffic show relative scale. LinkedIn followers reveal brand investment. YoY growth shows who's gaining ground.
Monthly Organic Traffic (est.)
Section 02
How do they show up and how do they convert?
Side-by-side value propositions reveal differentiation gaps. CTA patterns show conversion strategy — demo-first vs content-first vs free trial.
All-in-One Cyber Protection
Trusted cybersecurity and the best backup for complete cyber protection.
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CyberFit Summit 2022
The Ultimate MSP Toolbox
Backup, restore, and protect data. Simplify operations. Manage networks. Ensure uptime with smart solutions to protect your clients' critical data and applications.
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Contact Us
DattoCon22
Become a Partner
Modern Data Protection
Own, control, backup and recover your data anywhere in the hybrid cloud. Ensure business resilience, protect your data from malicious actors and eliminate data loss and downtime.
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Gartner Magic Quadrant
Explore Platform
Dedicated SaaS Data Protection
Protecting SaaS data in cloud services like Microsoft 365 is your responsibility.
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Forrester Wave Report
Protect Microsoft 365 & Google Workspace
Effortlessly and securely backup, restore, and migrate all business-critical email data.
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Section 04
What are they known for and is there white space?
Total keyword footprint shows organic scale. Top-10 count reveals competitive depth. The keywords themselves show which conversations each company owns — and which ones nobody does yet.
Top Non-Branded Keywords
| Keyword |
Volume |
Traffic % |
Difficulty |
CPC |
|
| icloud photos |
110,000 |
1% |
81 |
$1.00 |
| how to backup iphone |
74,000 |
1% |
90 |
$1.00 |
| raid 10 |
6,600 |
0.5% |
53 |
$2.00 |
| acronis backup |
1,600 |
1% |
71 |
$9.00 |
|
| ntfs |
18,000 |
2% |
80 |
$1.00 |
| autotask |
4,000 |
2% |
52 |
$6.00 |
| datto backup |
700 |
1% |
70 |
$13.00 |
|
| to login in to |
33,000 |
7% |
61 |
$1.00 |
| veeam backup |
2,900 |
2% |
77 |
$15.00 |
|
| how to backup shared mailbox in office 365 |
260 |
1% |
46 |
$11.00 |
|
| finra email retention |
700 |
2% |
42 |
$0.00 |
Pattern to notice: Acronis's top organic keywords (icloud photos, how to backup iphone) are consumer-oriented, not BCDR enterprise terms. Their organic traffic is massive but may not be reaching the B2B buyers they want. Compare to Keepit's "how to backup shared mailbox in office 365" — lower volume but highly targeted.
Section 05
Where are they placing bets with real money — and who are they targeting?
Paid keywords reveal strategic intent. Branded spend is defense, category spend is offense, and bidding on a competitor's name is aggression.
Paid Traffic (Monthly est.)
Competitive targeting detected: Datto is bidding on "connectwise" ($5 CPC, 5K volume) — a related brand in their ecosystem. Veeam is bidding on "veritas" ($7 CPC, 50K volume) — a direct competitor. Neither Keepit nor Dropsuite show paid activity.
Top Paid Keywords
| Keyword |
Volume |
Traffic % |
CPC |
|
| acronis |
18,100 |
15% |
$6.00 |
| acronis true image |
9,900 |
8% |
$3.00 |
| clone hard drive |
2,400 |
2% |
$2.00 |
| backup solutions |
1,900 |
2% |
$18.00 |
|
| datto |
18,000 |
30% |
$7.00 |
| sophos |
27,000 |
8% |
$11.00 |
| connectwise |
5,000 |
1% |
$5.00 |
| zerto |
5,000 |
2% |
$7.00 |
|
| veritas |
50,000 |
7% |
$7.00 |
| disk drill |
22,000 |
3% |
$1.00 |
| rubrik |
14,800 |
2% |
$15.00 |
| backup |
22,000 |
1% |
$5.00 |
What the spend patterns reveal: Acronis's paid is heavily branded (acronis, acronis true image) with one category bet on "backup solutions." Datto is the most aggressive — bidding on Sophos, ConnectWise, and Zerto. Veeam is playing a broad competitive game, bidding on Veritas, Rubrik, and generic terms. Keepit and Dropsuite have no significant paid activity — they're relying entirely on organic and direct.
Section 06
Who vouches for them?
Domain authority is the scoreboard. Referring domains show breadth. But the real insight is in who links to them — partnerships, media, analysts, and community connections tell the strategic story.
Notable Backlinks (curated)
APWG Phishing Report
Pro ISP
TechTarget
Saracens Rugby
Spiceworks
PCMag
GSWG (MSP)
TechTarget
CRN
Managed Services Summit
Qubit Conference
TechTarget
Safe Consulting (SI)
Cyber Security Summit
No notable backlinks curated
No notable backlinks curated
Section 07
Do they exist in the AI-mediated buying journey?
AI assistants are increasingly how buyers research solutions. Review presence, structured data, and web content quality determine whether a company surfaces in AI responses.
Review & Directory Presence
| Company |
Google Business |
G2 |
Capterra |
TrustRadius |
Gartner Peer Insights |
| Acronis |
✓ |
✓ |
✓ |
✓ |
✓ |
| Datto |
✓ |
✓ |
✓ |
✓ |
✓ |
| Veeam |
✓ |
✓ |
✓ |
✓ |
✓ |
| Keepit |
— |
✓ |
✓ |
— |
— |
| Dropsuite |
— |
✓ |
✓ |
— |
— |
LLM Visibility Test
Queries tested: "What are the best BCDR solutions for MSPs?" · "Compare Acronis vs Veeam for cloud backup" · "Which backup solution protects Microsoft 365 SaaS data?"
Acronis
Mentioned and accurately described in ChatGPT
Mentioned in Perplexity with citation
Mentioned in Claude but described as consumer backup
Datto
Mentioned and accurately described in ChatGPT
Mentioned in Perplexity — noted as MSP-focused
Mentioned in Claude as MSP toolbox
Veeam
Top recommendation in all 3 LLMs
Consistently described as enterprise data protection
Cited with Gartner MQ placement
Keepit
Mentioned in Perplexity only for M365 query
Dropsuite
Not mentioned in Perplexity
AI visibility gap: Veeam dominates AI-mediated discovery — consistently the top recommendation across all three LLMs tested. Datto is well-positioned for MSP-specific queries. Acronis appears but is sometimes miscategorized as consumer backup rather than enterprise BCDR. Keepit and Dropsuite are effectively invisible to AI assistants.
Section 08
So what? What does this all mean?
Strategic synthesis connecting the data above into actionable insight. This section is authored by your Outcome Marketing strategist.
Strategic synthesis is being prepared.
Your Outcome Marketing strategist is reviewing the competitive data above and drafting a strategic analysis. This section will include an overall momentum assessment, specific strategic gaps and bright spots, questions for your review session, and recommended next steps.
You'll receive an email when the full report is ready.